In 1952 Triple Wimbledon champion Fred Perry founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. 

This polo offers a more contemporary adaptation of Fred's famous streamlined fit, with a slightly closer fit. Manufactured on state of the art, modern technology and available in a huge range of colours - each with their own unique story to tell. It comes with a history, and each new generation adds to its legacy. Always different, always the same.